All of these companies make all of their money from the digital advertising market - except Amazon, an ecommerce giant that is quickly scaling its adtech business - with the so-called ‘triopoly’ taking up 74 percent of global digital ad spend, which represented 47 percent of all advertising expenditure in 2021 according to data from Ebiquity. ![]() Starting with revenue, Twitter’s growth has been absolutely dwarfed by the likes of Alphabet (Google), Meta (Facebook), and Amazon. Twitter, like Musk, is also different from other major social media and technology platforms. Whether you love him or hate him, it’s impossible to steer clear of Elon Musk if you’re keeping yourself informed. Musk is irreverent, funny, and mean on Twitter, he smokes weed (marijuana), had a baby with famous pop artist Grimes who they apparently named X Æ A-12, pumped the cryptomarket for Dogecoin, and is actively trying to get humans on Mars. With nearly 90 million followers, Elon is one of Twitter’s most popular characters, up there in the top 10 along with the likes of Rihanna, Cristiano Ronaldo, and Barack Obama. And one of the main channels to expose himself has been Twitter, where his style comes through as completely genuine. While many of them spend lavishly on yachts and properties where they hide their weirdness, Elon has always embraced it publicly. He’s also quite different from other eccentric mega-billionaires. Originally part of the so-called ‘PayPal mafia’ that hit it big during the dotcom days, Elon is now better known as a rogue billionaire entrepreneur who is looking to “disrupt” space through SpaceX, car manufacturing through Tesla, renewable energy through SolarCity, transit through The Boring Company, and now mass communication through Twitter. His wealth has grown explosively over the past three years, surging 790 percent mainly on the back of an exponential jump in the value of Tesla stock as the electric vehicle company proved its concept and started to scale production. ![]() Last year, Musk was the second- richest man in the world (US$151 billion), while in 2020 he clocked in at 31st place (US$24.6 billion). A quick look at his profile reveals his net worth was valued at US$219 billion for the 2022 billionaires list, handily edging out Amazon-founder Jeff Bezos who, at US$171 billion, came in second. It is important to reflect for a second on Musk’s condition as one of the wealthiest men in the world as measured by Forbes.
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